Will Her 1.8 Million Twitter Followers Make Mindy Kaling’s Show a Hit?
Actress Mindy Kaling addresses benefits of social media and her new sitcom as the cover girl on this month’s issue of Fast Company magazine.
Rumors of Fox counting on Kaling’s loyal Twitter followers to make her new sitcom “The Mindy Project” a success, are leading some to wonder if talented writers and actors are enough anymore. Despite being extremely social media saavy, Kaling tries not to use her Twitter just for marketing purposes. In the interview Fast Company, she says “People don’t want to listen to a celebrity tweeting about their charities and shows…that’s why comedy writers do well–we put out little funny ideas.”