Lamborghini and Ferrari Rev Up India’s Luxury Car Market

By on October 20th, 2011 3 Comments

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The Lamborghini Aventador. Credit:

The Lamborghini Aventador. Credit:

Indian millionaires, take note: Lamborghini plans to open a second dealership in your country before 2011 crosses the finish line. The luxury supercar maker hopes the new stores will “meet increased demand for cars including the 36.9-million rupee ($750,600) Aventador, said Mohan Mariwala, managing director of Lamborghini Mumbai,” according to Bloomberg.

Even as the country deals with issues like food inflation and poverty, the number of Indian millionaires is expected to double in four years, to over 400,000. Experts estimate the market for luxury cars will increase 32 percent over the coming years, and the demand won’t be for cheaper luxury models. But who’s buying these rajas of the road? It’s a mix of wealthy people who aspire to be fabulous and those who actually are – -like the members of India’s Super Car Club who drive two hours outside of Mumbai to Pune, where the roads are apparently not so “pathetic.”

But those who can’t make it outside the city will have to settle for cruising around town. Between Lamborghini’s two dealerships and the five Ferrari will have opened by year-end, rickshaw drivers will likely have some new obstacles to dodge on India’s already congested roads. Somebody get them some helmets.


Amina Elahi is’s Managing Editor. Check out her blog.