Igniting Love from New York to India

Photo Courtesy of: Ignighter.com

Photo Courtesy of: Ignighter.com

Thanks to three entrepreneurial New Yorkers, young professionals in India finally have the chance of finding digital love without jumping on the online matrimonial bandwagon.

When Kevin Owoki, Daniel Osit and Adam Sachs first created Ignighter.com, an online dating site with a social twist, they had no idea that the Web site would gain such immense popularity in the faraway land of India.

The Web site’s founders first created Ignighter in the hopes of revolutionizing the online dating world by encouraging young professionals to date in casual group settings, rather than on one-on-one blind dates.

The social structure of the site allows users to form online groups and appoint an ambassador responsible for organizing the logistics for group dates. The focus still remains on finding romantic partners, but in a far more relaxed and low-pressure social setting than traditional first dates.

When the site was first starting up in New York in 2008, Sachs noticed unusually high traffic coming from Asia—particularly urban centers in India. The group chose to ignore the traffic at first and focused on marketing the site in Manhattan, but eventually the numbers were far too appealing to ignore.

Quickly recognizing the business potential of group dating in India, Ignighter’s starters decided to refocus their priorities and branded themselves as an Indian dating website. Young professionals in cities like Mumbai, Delhi and Hyderabad welcomed the site with open arms, viewing it as a toned down version of popular matrimonial sites like Shaadi.com and Bharat Matrimony.

Though dating attitudes in urban Indian centers are progressing rapidly, older generations are still fairly conservative, making it difficult for young professionals to make time for romantic excursions. The group focus of Ignighter.com makes it easy for young Indians to convince their parents to embark on unsupervised romantic adventures.

The site is ideal for recent graduates and young professionals in Indian cities who are seeking social dating networks, but aren’t ready to commit to traditional wedding pyres just yet. Though Ignighter’s presence in India is still in its early stages, its founders are optimistic about the future of group dating in India for the next generation.

Ignighter’s desi success is still to be determined, but in the meantime, hats off to the starters for their accidental discovery of an untapped dating market.

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  • Yasmin

    Nice, you just stole this form the new york times. The picture is property of New York Times as well!

    Very smart Dinky. No one has a clue. Except everyone I forwarded it to on your facebook friend list.

    Plagiarism is not cool.

    http://www.nytimes.com/2011/02/20/business/20ignite.html?_r=1

  • http://weddings.divanee.com/members/sksiddiqui/ Sabrina Siddiqui

    Hi,

    My name is Sabrina Siddiqui, and I am the Managing Editor of Divanee.com. I wanted to reach out to you in response to the comment you made on the article, “Igniting Love from New York to India”. While we are cognizant of the fact that the piece is derived from a full-length article that appeared in The New York Times, summarizing an article of interest to our target audience does not constitute plagiarism. It is common practice for new media sites such as ours to take newsworthy pieces and summarize them in more of a blog format to make for quick and easy reading. Moreover, our writer Godhuli Chatterjee’s piece is appropriately paraphrased and links out to the original source material at nytimes.com.

    Divanee.com is fully licensed to both summarize and syndicate articles, so accusations of plagiarism will not be tolerated. The comments section on Divanee is reserved for feedback on and/or insights around a particular article and not any particular commenter’s personal feelings toward another individual.

    As an example of how journalism has evolved into new media, you can search any article on Google News and be mindful of the link below each topic that says “all 240 related articles and blog posts”. You will notice that every news item nowadays gets picked up by a number of Web sites who all use the same couple of sources to generate their own report/blog post on an issue. Suffice to say, it would be a gross misjudgment to accuse all such media sites of plagiarism and hopefully you will refrain from issuing such allegations toward Divanee in the future. We have a strict screening process and treat the integrity of all of our writers with the utmost respect. In the future, we hope you will do the same and be mindful of what accusations you raise in a public forum such as ours.

    Sabrina

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